What are the characteristics of a good essay?
Although the promotion of soft articles is very simple to operate, it is not so simple to do well. They are also doing soft article promotion, but their effects are very different. So what is the reason? This needs to be carefully analyzed. In fact, there are still many factors that affect the function of the soft paper, such as the quality of the soft paper, such as the choice of publishing media, such as the implantation of article keywords, etc., so if you want to do a good job in the promotion of soft paper, then Work on the details.
Today's article will focus on the issue of software manuscripts. What kind of soft paper is a good soft paper? A good press release can not only make the conversion higher, but also will bring a steady stream of traffic in the long run, and the effect will be more obvious in the long run.
What kind of soft paper is a good soft paper?
1. Meet user needs
It is the most basic for soft articles to meet user needs. For example, if users want to know how cost-effective a certain car is, then your article should be analyzed in simple terms, so that users can learn knowledge and be appreciated by your The article is convinced. At this time, if your soft implantation appears at the right time, the conversion will naturally be higher, and if you do not explain clearly to the user what he wants to know, it will be difficult to achieve conversion even if you implant it a few times.
2. Customer search habits
Although the press release is published on the media platform, it gets more traffic from search engines such as Baidu. Therefore, it is necessary to understand the user's search habits. For example, the user may search for the word "how about a certain car", then you This keyword should be included in the title and article, so that when users search, your article will be displayed, and if your title does not contain the corresponding keyword, then when users search for your article, there is a high probability that your article will not be displayed. show ha. Therefore, the title of the article should contain as many keywords or long-tail words as possible.
3. Original articles
Original articles are also one of the factors to measure the quality of the articles, because the media found that many companies will copy the articles of their peers and publish them with a slight modification. This is very wrong, because the media will not push the copied articles, and the search engines will not. To be included is like shooting yourself in the foot, you can be honest and original, and the originality must be at least 80%. In the era when content is king, only original first-issue articles are more attractive.
4. Character limit
A good advertisment also has requirements on the number of words. Don’t blindly pursue the number of words in the article, because the number of words does not mean a good thing. Now is a fast-paced era. If your article is two or three thousand words, then users have no patience to read it. It is finished, so it is recommended that your article should be about 1,000 words, and it should be divided into more paragraphs, each paragraph should be about 100 words, and more pictures should be inserted. For articles of about 1,000 words, it is recommended to have about three pictures, so that you can Alleviate the user's sense of fatigue, and a good picture can allow users to better understand the article and convert it.
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