Press Release Format and Function
Press Release Format and Function
1. Used to promote news events: title + text
The publicity draft used to publicize news events is generally used in news newspapers or news websites to publicize events, so the format refers to the press release as format + text.
2. Used to publicize policies/call on mass behavior: title + title + text + signature
Propaganda drafts used to publicize policies/call on public behavior are generally published in community publicity columns or government service websites, with a clear target for posting, and are suitable for formal occasions, and need to have a complete format.
The fundamental purpose of press releases is to publicize, so when writing news, it is necessary to pay special attention to the meaning and function of publicity itself. At the same time need to be clear that. A press release is news rather than a purely publicity release, that is to say, the professional written language of news is an essential element of a news release. Therefore, how to grasp the relationship between news and propaganda, that is, how to reflect the basic role of propaganda on the basis of news, is a basic premise for writing a good news propaganda draft. This will be discussed in detail below. The meaning and function of the wooden body.
Propaganda is to say "what happened in one's own home" and spread the word, so that more people can know about it and increase its popularity and attention. For any organization, no matter whether it is an enterprise, a society, or a government agency, it is necessary to establish a mature publicity mechanism within the organization to adapt to the publicity of the external affairs of the CI image such as the organization's wooden image and reputation. Or various internal damages, can respond quickly in the shortest time, resist reasonably, and maintain the image of the organization to the greatest extent. Therefore, the significance of the transfer function itself is huge to a certain extent. Such significance in turn determines the necessity of its permanent establishment in the internal structure of the organization.
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