What are the distribution channels for press releases?

Press releases are one of the common methods of brand marketing. There is no big company without a press release, and no big event without a press release. Since press releases are so important, how should we issue them?

　1. Free Channels

Employees can publish press releases on the company website, official Weibo, official blog, industry forums, etc. The advantage of this type of platform is that it can be published for free, but the disadvantage is that it does not have enough influence and authority. Therefore, while choosing this channel, ordinary enterprises will still choose more authoritative media channels to publish news. However, issuing press releases is a routine and long-term endeavor, and many companies choose to outsource this business, which not only saves costs, but is also very efficient.

2. Hold a press conference

By holding press conferences, mass media are invited to participate and write manuscripts for publication. However, this method is very expensive for enterprises, and only large enterprises with a certain social reputation have such appeal and media attention.

3. Enterprises independently establish media relations

Generally, large enterprises have their own brand department or marketing planning department with dedicated staff engaged in media relations. If the company has important news, it will be released through these media relations. The advantages of this method are direct, fast, and low cost. The disadvantage is that the work is difficult, the media scope is small, the number of manuscripts is limited, and the publication rate of manuscripts is low.

　4. Press release platform

There are many publishing platforms for recharged soft articles on the market, which have the advantages of low cost, large volume of corporate publications, irregular publishing needs, and lack of manpower. Through self-publishing platforms, communication costs can be saved. In the end, the wall crack recommended us is still very useful. There are tens of thousands of platforms in it, and the prices are transparent. You can choose any media to publish, watch the manuscript publishing progress in the background from time to time, and deploy platform resources in time. If you have any questions during the publishing process, we also have professionals to answer you.