Financial News Writing Essentials and Tips

With the rapid development of China's economy and the advancement of global economic integration, financial news has gradually become an important source for the public to obtain economic information. At present, the industry's understanding of financial news is divided into broad and narrow senses. The broad sense of financial news covers all social and economic life and economic-related fields, including production to consumption, from urban to rural, from macro to micro, and from safe production. To service quality, from economic work to related fields in political and social life. Financial news in a narrow sense focuses on the capital market, financial market and factor markets related to investment, and looks at the current situation and development of China's economic life from the perspective of the financial capital market. No matter what kind of understanding it is, as a distinctive and professional report, financial news needs to be cut in from the perspective of "interests". While reporting various economic behaviors, events and phenomena, it also plays a role in disseminating economic information, supervising the market, and improving the company's performance. Operational efficiency, maintenance and promotion of citizens' economic interests and other basic functions.

　1. The main points of financial news writing

Specific content of policy information

The release unit and release time of the policy information;

Responses of stakeholders (interest gainers, losers) triggered by market information;

The power game of all parties in the market;

Relevant economic data and changes in economic data (data should indicate the source);

Research and judge the future trend of the market;

The business decision-making activities of market economic entities.

　Second, financial news writing skills

1. explain, explain, explain

Financial reports that are incomprehensible, no matter how good the content is, will not achieve a good dissemination effect. In order to allow more readers to understand financial news and eliminate barriers to understanding, it is necessary not only to explain the core facts of the news like other news, but also to interpret the professional terms involved in the report as easily as possible. There is a commonly known rule in the American press that newspaper articles should be understood by students in the eighth grade (equivalent to the second grade of junior high school in China). Interpretation, interpretation, and re-interpretation are the higher-level requirements of telling people what to do and what they are saying. On the surface, the level of financial news writing needs to be reflected through flexible writing skills and rules, but the process of forming writing ideas depends on the reporter's cognitive structure, insight and thinking height. A reporter with a sense of mission should have a long-term vision, stand at the high end of the times, have a global mind, and integrate "macro situation", "middle-level thinking" and "micro-case" in a simple and simple way. depth of thought.

2. Make good use of characters to tell stories

Any change in the financial field is inseparable from the role of people and the influence on relevant stakeholders. Make good use of characters to tell stories, report financial news from a human perspective, and integrate people and companies into financial news. Make readers feel that it lies in the dialogue of news figures, experience changes in the environment with news figures, and bid farewell to the situation of simply reading numbers and policy provisions. As the world's most influential financial daily "Wall Street Journal", many of its articles often focus on character stories, combining humanistic feelings with the rationality of economic laws. "Wall Street Journal" senior front-page writer Blondale once gave such a very intuitive example. There are 1.143 million pensioners in the United States, and the total amount of pensions they can receive this year is $6.3 billion less than last year. Clearly, this message reflects a dramatic change in the social security system. However, "1.143 million" and "6.3 billion" are just abstract numerical concepts that cannot explain deeper meanings. If you take readers to an old tavern in some city and introduce them to a few elderly people who earn less than $40 a month and live in despair because they can't afford to buy food and pay their bills, people will be deeply impressed. The concrete impact of reducing pensions on society is felt. They will remember a major change in society by remembering the story of an ordinary person.

3. Return to the front line of news and reflect the serviceability of information

The essence of financial news is news. It is a report of the latest facts in the financial field, and it needs to convey the information of fact changes. People use financial information to understand the changes in economic life, so as to make relevant work and life decisions. It is an important function of financial news to do a good job in information services. Returning to the front line of news requires reporters to be able to observe changes in the economic environment keenly, to develop excellent financial news topics, to go deep into the first scene of financial events, to write about the most interesting and fresh things readers are most concerned about, and to put the most interesting The content is conveyed to the readers, which not only makes them interested in reading, but also enhances their understanding of financial policies and financial events, so as to gain insight and knowledge.

4. Make good use of news genres to deliver information in a timely and accurate manner

"News" is the most used style for journalists from news agencies and daily newspapers who need to write a lot of "news news". If a large number of "features" in the Wall Street Journal are like a full meal, "news" is more like a lunch box, which is quick to eat, convenient to eat, and has a complete nutritional mix. The structure of the message is relatively simple. Although each medium has its own characteristics, the basic structure is roughly the same. A senior editor of Reuters once introduced one of the simplest "three-paragraph" message writing methods: the first paragraph, the introduction; the second paragraph, the explanation; the third paragraph, the introduction. Next comes the next most important content, then the explanation, then the quotation, and so on.

5. Pay attention to data accuracy and make good use of news charts

While the data provided by financial news reports can objectively reflect and measure changes in the economic environment, it is likely to become an important reference for many economies to make trial operation decisions. These data are either collected by reporters through investigations, or directly quoted from the announcement reports of relevant agencies and statistical departments. Regardless of the source of the data, journalists should check carefully and indicate the corresponding data source or calculation basis. In addition, in order to make the data reflect its comparability and directly reflect the corresponding economic development trend, journalists should be good at expressing important figures in charts and various graphics in their articles.

6. Concise and clear vocabulary

Concise and lively vocabulary can often highlight the dynamic, timely and impactful force of financial news reports. For this reason, verbs should be used as much as possible in the report, and it is better to choose more dynamic verbs. And it's better to choose more dynamic verbs. For example, it can be changed to use "announcement disclosure of a company of XX" to replace "announcement of a company of XX", and "a company of XX made a profit of 10 billion yuan last year" instead of "a company of XX made a profit of 10 billion yuan last year". In addition to the conversion of verbs, financial news writing should also minimize the use of flashy adjectives and adverbs to make the report appear rigorous and accurate. Profit metrics, for example, don’t “complete with victory,” but tell readers that the company just changed CEOs last year and lowered its earnings forecast. In addition, the article should use more short sentences and commas. It is best to control each paragraph of text to two to three sentences, so that readers can read and understand quickly.

Tips How does the Wall Street Journal tell its story?

A Wall Street Journal-style article generally consists of four parts in structure:

The first part, the beginning of humanization, that is, the story of the characters related to the news topic;

The second part, transition, is to cut in from the intersection of characters and news topics, and push the news to the readers' eyes;

The third part, unfolding, is to elaborate news topics in a centralized and hierarchical manner;

The fourth part, returning to the character, is to re-introduce the character into the news and explain the deep relationship between the person and the news subject.

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