How to send a press release to be seen by customers?
When a company chooses news release, in addition to improving its popularity on the Internet, it also hopes that customers can inquire about its own company information on the Internet, so that customers can see their company's news, so as to enhance customers' trust in their company. Therefore, it is very important for corporate news releases to increase the chances of being seen by users. So, how can users see the news and actively share and forward it? Today I will share with you a few tips.
1. Control the number of news releases
In the understanding of many people, the more news releases, the better. In fact, the number of press releases is determined according to the company's news marketing plan. If the number of news releases is too small, it will not play a big role in the promotion of the company; if the number of news releases is too large, it will increase marketing costs and will not improve the ranking. Therefore, when publishing news, enterprises must control the number of news releases. So, how many press releases should be controlled properly? According to the editor's many years of experience, it is better to control it to about 10, and try to choose media with high weight, so as to ensure the effect.
2. Pay attention to the frequency of news releases
The frequency of news release may vary depending on the industry the company is in and the degree to which the company attaches importance to news marketing, but basically, it is regular and feasible. Some companies issue news every day, while others issue several news releases in a month. In fact, whether it is published every day or a fixed number of news releases in January, the key is to look at the quality of the press releases. High-quality press releases are better than multiple low-quality press releases. While ensuring the quality of press releases, enterprises can formulate the frequency of publishing press releases in line with their own enterprises and industries, not as many as possible.
3. Grasp the best time for news release
do you know? There is also an optimal time for press releases. News releases in different time periods will have different effects. According to the research, the most active time periods of the day are 10:00-12:00 am and 8:00 pm-10:00 pm. In these two time periods, more Internet users click on press releases to read. Therefore, when an enterprise chooses a press release, it can try to choose these two time periods to release the press release.
The above content comes from sharing. The platform is a news publishing platform. It has been deeply involved in the soft article promotion industry for 10 years. It has 50,000+ first-hand media resources on the Internet. From soft article writing, news release to news promotion, brand information appears on comprehensive first-class portal websites, industry portal websites and various groups. Publish articles to promote media platforms with obvious effects to complete the final news marketing, which has extremely high authority and credibility