What are the advantages and characteristics of soft text marketing

Press release marketing can be understood as an expression of "public relations", which is a way of publicizing and promoting information by publishing articles on traditional media or Internet media. With its lower cost and better effect, it has been favored by all kinds of enterprises. Even in today's hot short video market, press release marketing and promotion still stand firm because of its unique advantages. What are the specific advantages of press release promotion?

　1. Reduce costs

No matter what kind of online advertising, the cost is quite high. Now the search engine bidding is very accurate, but it accounts for a large part of the advertising cost. Although hard advertising can get very good traffic, it is not very accurate for specific user groups, and the advertising cost is also very high. Different from the expensive hard advertisement, the soft article release is relatively inexpensive and can be delivered multiple times without interruption. In practice, soft articles are more likely to be favored by consumers, and can generate forwarding and sharing, resulting in brand reputation fission.

　2. Auxiliary optimization

Excellent press releases can be published on high-authority websites or news sources, so that more targeted websites can be obtained, which can not only increase the exposure rate of the website, but also bring more high-quality external links. Based on the high status and weight of the press release media, search engines can stably include the soft paper. When users search for relevant information, it can be displayed on the homepage for a long time. Through reports on major portals, it can effectively enhance the corporate brand image and credibility.

　3. Increase brand awareness

If a company's brand wants to increase its popularity with the help of soft articles, it only needs to be carefully crafted. A good press release usually makes readers feel good. As long as the release of a soft paper does not collapse on the platform, as long as it does not take the initiative to delete it, it can remain on the Internet for a long time, bringing more exposure and continuous improvement for enterprises and brands in the long run. Brand awareness.

It can be seen that the importance of press release promotion for corporate brand promotion is self-evident. Doing good press release marketing can continue to bring traffic resources to enterprises and brands, and finding suitable press release channels is the top priority. Common channels for press releases include social media, forums, portals, etc. According to the content and target audience of the press release, choosing the appropriate release channel will make the brand exposure more accurate and bring about a multiplier effect.

The above content comes from the sharing. The platform is a news release platform. It has been deeply cultivated in the soft article promotion industry for 10 years. With 50,000+ network first-hand media resources, from soft article writing, press releases to news promotion, brand information can appear on comprehensive first-class portal websites, industry portal websites and various groups are highly concerned, Publish articles on a media platform with obvious promotion effects to complete the final news marketing, with high authority and credibility