How to judge whether the advertising effect is good or not?

Many small and medium-sized enterprises will choose the advertising promotion method because of their limited budget. Compared with other promotion methods, advertising advertising has a lower cost, and advertising advertising is a long-term continuous process, and the effect is not as direct and obvious as information flow advertising. You can see the effect, so many small partners are more concerned about how to judge whether the promotion of the soft article is effective, and whether the effect is good or not? Tell everyone that there is a way to judge the effect of soft article promotion, and then I will share it with you.

　1. Is the soft paper included?

No matter which platform your advertisment is published on, you must search for your advertorial keyword or advertorial title on the platform to see if you can find it. When users search for it, the promotion of soft articles is not in vain.

2. The number of clicks on soft articles

By analyzing how many users click on the advertisment, we can judge the effect of advertorial promotion.

Whether the press release has a high click-through rate first look at the title. After all, a good headline can increase the effect of advertisment promotion. No matter how high-quality your content is or how well your ads are hidden, if the headline cannot arouse users’ interest in browsing, then such advertorial articles will not get very good results.

　3. Number of reprinted and shared soft articles

If your own press release is reprinted by most of the portal sites, then the effect it will bring to you will be doubled and doubled.

Sharing is directly oriented to users. A soft article is shared by most users in various places, and the natural effect is the same. And it's even better than reprinting, because the behavior of users' spontaneous sharing has proved that the soft article has been recognized by users.

4. The transaction effect brought by the soft paper

If your press release is a marketing press release for the purpose of sales conversion, then the amount of transaction it brings will directly reflect the promotion effect of the press release.

For example, a public account advert, the purpose is to sell courses, then you can see the number of interested people added at the end of the advert, and how many customers have purchased the course.

How do companies judge whether the promotion of soft articles is good or not? The above are some of the judgment methods.

Press release promotion is a job that requires long-term persistence, and it is something that any company needs to pay attention to. Therefore, you must work hard on the promotion of soft articles, and do a good job in products, services, word-of-mouth, and brands, so as to bring better publicity effects to the company. If you have the needs of soft article promotion, or do not know how to choose a soft article publishing platform, you can consider .

The above content comes from the sharing. The platform is a news release platform. It has been deeply cultivated in the soft article promotion industry for 10 years. With 50,000+ network first-hand media resources, from soft article writing, press releases to news promotion, brand information can appear on comprehensive first-class portal websites, industry portal websites and various groups are highly concerned, Publish articles on a media platform with obvious promotion effects to complete the final news marketing, with high authority and credibility