Does the press release really work?

Many companies or businesses that have just started advising marketing have questioned whether advising is really useful.

The answer is: useful.

There may be no way for a press release to directly guide customers to click on the landing page to buy, like buying an information feed advertisement. But the value of press releases is far more profound than advertisements. Although advertising can lead to direct purchases, the cost of investment is also large. The current advertising fees are very expensive, and the cost-effectiveness of conversion is not high, and it is not a high cost that ordinary companies can afford for a long time. Press release is a precipitation process of brand value dissemination, and it is also a process of planting grass for customers.

From the perspective of public relations, no matter the size of the company, it is necessary to publish press releases. The importance of press releases to companies cannot be ignored.

Press release is to disseminate news about companies and products through the media, and to release product information through soft paper, which is different from "hard broadcast".

Ads are designed to attract readers' interest to the content of the article through topics and characters that everyone is interested in. With clever placement of advertisements, readers will not feel awkward or resentful. The product produces a sense of trust and can achieve the effect of moisturizing and silent. For search engines, providing users with high-quality search results is its purpose. The news portal is the seed website of the news, and the large-scale high-quality website soft articles can form an automatic association between keywords and products (or enterprises), and are given a high weight by search engines to achieve the effect of bidding ranking.

To achieve secondary dissemination, press release is also a tool for crisis public relations. In fact, there are many people who read soft articles, and the media, partners, investors, customers, etc. will search and understand. Press release is a routine and continuous work, and it brings great significance to the enterprise.

In the daily publicity and promotion of the company, basically every company that attaches importance to the brand will do soft article promotion. Because everyone is accustomed to searching on the Internet when they encounter problems, if customers want to know the relevant information of the company, they will definitely read the news reports released by authoritative media on the Internet. Do a good job of planning for the press release in advance, and establish a positive image on the Internet. Especially choosing authoritative media, for customers, gives a very real feeling. It is a good positive exposure for the business.

The above content comes from the sharing. The platform is a news release platform. It has been deeply cultivated in the soft article promotion industry for 10 years. With 50,000+ network first-hand media resources, from soft article writing, press releases to news promotion, brand information can appear on comprehensive first-class portal websites, industry portal websites and various groups are highly concerned, Publish articles on a media platform with obvious promotion effects to complete the final news marketing, with high authority and credibility