When is the best time to publish a press release?

First of all, the release of a press release itself is a promotion method that cannot achieve immediate results, so there is no need to be very precise in the control of time during the release process. In fact, in most cases, there are no strict criteria for the timing of the press release, and it does not say that it must be published within a certain period of time to be effective, and it will not be effective after this period of time.

　Press release time

Of course, if you have to be serious about this issue, there are indeed some cases in which the final effect was affected by unreasonable timing in the actual release of the press release.

Regarding the appropriate time period to issue a press release, you can find the following explanations on the Internet by searching:

There is a saying on the Internet about this issue: "Because of the weekend, the press release issued on Friday afternoon will stay on the article list page until next Monday, so as to get more traffic; it will be published before 10 am The article is more likely to be edited by the media.”.

Regarding this statement, the Zhiyu media release platform thinks that it can be understood, but there is no need to pay too much attention to it. The main reasons are as follows:

Many media will also be updated normally on weekends. With the update, the article list page will scroll, and old articles will be replaced by new articles;

Even if the list of articles is not updated over the weekend, then we have to think about it, if it is really a large media, will it not be updated? If it is a small media and its influence has not been reached, what effect will it have on whether it is updated or not?

Ordinary publication, usually the entry of the article is very difficult to find, so even if the article stays on the list page, it may not bring much traffic;

The issue of editing and editing is generally not involved, because it is a commercial publication, as long as the manuscript is submitted to the editor before the deadline, if the content of the manuscript does not contain content prohibited by the media, the manuscript can basically be published;

It is not recommended to publish the manuscript on Friday afternoon. Through the observation of many cases, a small number of media usually publish the manuscript very quickly, but the manuscript sent on Friday afternoon is very slow, and even only a few days. I don’t know if it is a coincidence or other reasons. , so if time permits, most of the manuscripts received by the media publishing platform on Friday afternoon will be reserved for release on Monday.

(World Wide Web City Channel)

Regarding the issue of traffic from the media itself, small media are not representative, so let's take the World Wide Web as an example, the World Wide Web-City Channel-Charming City article list page, it is difficult to find this list page from the World Wide Web, so we rely on the website There is basically no possibility of your own traffic. If you are interested, you can try to find it yourself.

Through the above content, we can have a general understanding of the time when the press release is issued, but it is still not necessary to pay too much attention to these unimportant details. Of course, if the time requirements are stricter due to content reasons, it needs to be another matter, such as events, exhibition press releases, and the timeliness will be stronger.

The above content comes from the sharing. The platform is a news release platform. It has been deeply cultivated in the soft article promotion industry for 10 years. With 50,000+ network first-hand media resources, from soft article writing, press releases to news promotion, brand information can appear on comprehensive first-class portal websites, industry portal websites and various groups are highly concerned, Publish articles on a media platform with obvious promotion effects to complete the final news marketing, with high authority and credibility