How to effectively promote soft articles in the e-commerce industry
If this soft article is put into the e-commerce industry or the beauty and skin care industry, it is estimated that there will not be many people who click on it. Even if you read it, it may not be our target customer, so there will be no dialogue and conversion, and it will not be generated for us. what a useful effect. Press release marketing can play a vital role in building a company's brand image. The value brought by a successful press release is considerable. Ads can not only expand the influence of the brand, improve the exposure of the brand, the most important thing is to promote the sales of products. So if you use the soft paper for promotion? How to maximize the value of the soft paper?
Take a mobile phone as an example, a mobile phone is placed in front of a group of people, and no one can prove the quality of the mobile phone if no one has used it. We often encounter what is defined as a good mobile phone in our daily life. What is the general situation? If Lei Jun believes that the newly released Xiaomi is a good mobile phone, then this mobile phone is immediately considered by the public as a must-have communication device. How to apply such an authority effect to the actual sale of products?
If you are selling electronic equipment, you need to collect some of the issues that everyone pays attention to when purchasing online, summarize the most common problems, and then write soft articles to promote soft articles based on these problems. These articles are invaluable, both reflecting your expertise and solving client problems. Just like a straightforward self-proclaimed self-proclaimed product, you may not believe it. A professional level tells you how to choose a good product, can solve customer problems with professional ability, compared to you will definitely choose the latter. Because you will feel that with his professional ability, he will definitely pick out great products, and it is definitely not wrong to buy his products.
If you adopt a good sales strategy like this, you will have an advantage over your peers. If you achieve further trust from customers, you will be able to pull the customers attracted by you into your circle of friends or WeChat. This allows for further promotion just around your customer base. Put your real avatar in the circle of friends, product quality assurance, regular sales screenshots, and some professional articles to share. In this way, you will form an authority in the circle of friends by selling electronic equipment, and everyone will think of you when they need it.
How to maximize the value of the soft paper?
1. Determine the search source
Just can't find it in search engines, not online. It can be a word, a product, a person's name, a thing, a story or an article, etc. Then when others search, they can only find you, unique.
2. Create a search source
Let search engines find this search source and find all your information.
3. There cannot be only one search source, but several more
Why, because as soon as a competitor sees your ad, if the seo and other technologies are better than you, they will rob you. Then you set up multiple search sources, and customers who read the article will search for other articles and still find you.
4. Research the promotion plan, consider the title of the article and the content written
If it is a technical article, it is necessary to study a lot of this knowledge in the early stage. Let the people who watch it gain knowledge, and the people who watch it find you. If you ask some professional questions, you should know how to answer them. Remember, the title of the article must be the title party, if it can't attract people, it's useless.
5. No advertisements are mentioned in the article
Names of places, celebrities, brands, etc., what products are sold, just mention the certain search sources, and bring them up naturally.
6. After the search source is established, prepare the corresponding information
Publish corresponding articles to various forum blogs.
7. There is no contact information for soft articles
Only the search source is added to the article, and the contact information is added to the search source.
Master the above methods, and then do soft text marketing, then it will be easier. Of course, the content of the article cannot be ignored. The external foundation has been laid, and the internal conditions cannot be sloppy. The quality of the content is also closely related to the future marketing effect.
Second, choose the appropriate media delivery platform
Continue with the example mentioned above. After determining the target group, you need to choose a suitable delivery platform, so pay more attention to the websites that the car has visited, such as Autohome, Pacific Auto, Sina Auto, and Yiche. Car news website, etc. In addition, everyone will not vote casually when putting on the platform. They need to sort out specific information based on website weight, PV, UV, inclusion and other data, and then start to launch the platform with the strongest comprehensive strength.
One thing to note here is to look at the site's inclusion. Some websites are slow or have a low index rate, so we can avoid such websites when we put them in, because even if we put a lot of adverts on this website, because it is not popular with search engines, or its weight is very low, The chances of our articles being included are slim, and the last thing we do is useless.
How to do a good job of press releases? The e-commerce industry press releases promotion method, provides news source marketing promotion, media press releases, news marketing promotion and other information services for many companies, and has been unanimously recognized by enterprises as a large-scale press release platform in China. It is the best service provider for you to choose soft text promotion. : Old brand, big influence, high efficiency, spread all over the network!