What are the essential elements of soft text planning

The core of advertisment is to ensure that needles are hidden inside and ads are embedded in the article. Although we are looking for such a situation, if the press release planning is done well, it can be cultivated both internally and externally, so the following editor will share with you what elements a truly excellent press release planning needs to rely on?

1. Positioning

Before any press release program, you must first understand who your true target audience is, and then where to start. In fact, the purpose of the press release plan is to establish an expert image in the readers' minds, give them appropriate advice and generate trust, so that they can be better promoted, and it is the first plan for the press release. . factor.

　2. Keywords

On the one hand, the keywords are soft articles, and articles without keywords are of course the first and more valuable. Because in the press release planning, first of all, it can bring more traffic and more visibility. From the perspective of enterprises, this is equivalent to more business opportunities.

In fact, choosing keywords does not require choosing those highly competitive words. If the competition is not particularly large, and the long-tail keywords with relatively small indexes are actually more conducive to the ranking of soft articles, after all, this long-tail keyword can usually represent the needs of a few people, and even write a few low-traffic keyword soft articles, you can also Quickly rank on search engine homepages and get more accurate traffic.

　3. Optimization

Optimization is not only the optimization of keywords, but also the optimization of content. Usually, the advert plan is to optimize the content and then submit it to search engines continuously.

The principle you must follow to optimize your keywords is to let go. Don't add too many modifiers. It's easy to understand just by reading it. It doesn't cause disgust. As for content optimization, it is about sharing as much as possible some content that readers will be interested in to create more valuable information. Therefore, the positioning we mentioned earlier is very important when planning the paper. Only then can we learn more about what type of readers to share with.

　4. Channels

In the press release plan, the channel is probably the most important. There are many media resources or media channels now. Usually, after a good channel platform is released, it elicits a furious reaction. However, there are also articles that are not strong enough to lead to a lot of reading, so in the final analysis, it is necessary to create a soft article before choosing a good one. Release the right platform.

Here are some suggestions for promoting soft articles. The first is to decide on a title, you must make sure it fits the central idea, and also, think about what to say before writing. This thing is also important. In the last and first paragraphs of the article, there are as many core keywords as possible, which can also be a better reminder.

Initially, the editor’s planning for the soft paper was a job that required frequent training and manipulation. It was all about patience and carefulness. If you want to do it well, you must persevere. However, planning may be more difficult in the soft paper. Moisturize things silently, add modifiers and valuable information as much as possible, and post tags and keywords in the background.

If you want to know more about soft marketing dry goods, please pay attention to the official website and welcome your consultation. The platform is a news release platform. It has been deeply cultivated in the soft article promotion industry for 10 years. With 50,000+ network first-hand media resources, from soft article writing, press releases to news promotion, brand information can appear on comprehensive first-class portal websites, industry portal websites and various groups are highly concerned, Publish articles on a media platform with obvious promotion effects to complete the final news marketing, with high authority and credibility