What are the functions of soft text

One of the functions of the press release: reducing advertising costs

Hard advertising can get very high traffic, but the target users are inaccurate and the price is relatively expensive, while the cost of a good advertising article is lower than that of a hard advertisement, and it can be reprinted by others for free, which expands the scope of the advertising article, and a good advertising article can attract More people come to discuss and resonate. Of course, the ultimate function of the soft article is to let users accept the advertising information.

The role of soft text 2. Assist SEO

Publish the press release on some news source platforms or websites with relatively high authority, which can increase high-quality links and transfer the weight at the same time. Of course, the better situation is to arrange the keywords reasonably in the press release, which can increase the popularity of other people. Search opportunities.

　The role of soft articles 3. Improve brand awareness of products

Taking corporate branding as an example, it is necessary to use press releases to improve user awareness. A good press release can make readers unknowingly have a good impression and make readers believe in the popularity of products. With the increase of popularity, the brand effect of products will be natural. will be reflected.

　The function of the soft article 4. Increase website traffic

The effect of high-quality soft articles is very obvious, which can bring higher traffic to the website, and the traffic brought by the soft articles will bring higher conversions because the audience is relatively concentrated, which indirectly increases the product traffic and improves the website. of overall traffic.

The role of soft articles 5. Improve the weight and stabilize the ranking

Ads text increases the number of websites, and also provides users with the content they need. Ad text not only improves the user experience, but also increases the time users stay. The effect of ad text on a website is an obvious increase in the weight and ranking of the website. Consolidate existing rankings.

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