4 points for attention in soft text writing

As an important marketing method, soft text marketing has certain requirements for soft text writers. Soft articles are not written at will, and there are certain precautions in his writing.

There are requirements for the title of the soft article; writing a soft article is like writing a composition, and the title is the first step in writing. A good title can generate interest and attract readers to read. It can be said that a good title makes soft article marketing half successful. To write a good soft article title, you must first understand the role of soft article title writing.

Attract readers to click: One of the functions of writing in the title of the soft article is to attract readers to click. Only after the reader clicks will the corresponding traffic be brought, and the soft article marketing will play a role when the reader sees the content of the soft article.

·Convenient search for readers: users can search only when the title contains corresponding keywords, and titles containing user search terms are more likely to attract users' attention and clicks.

·Let readers repost and share: A good title makes readers more willing to share and repost, and readers' reposts provide free publicity for the company. Mutual forwarding and sharing increase the reading volume, and some of the many readers are potential customers of the company.

How to write the beginning of a soft article; the beginning of a soft article is the first content that readers read when they read an article, so the beginning of a soft article must attract readers. A good title attracts readers to click, but the beginning makes readers feel unreadable after reading, which will cause a gap in readers' minds. It creates a feeling of being deceived. If we classify the beginning of the soft article, it can be divided into the following categories.

Straight to the point; the beginning of the straight to the point writing method is to go straight to the topic, using this method to go straight to the topic, cut into the center of the article, can directly lead to the product.

·Story telling: starting with a small story, it can grab the reader's attention, but the disadvantage is that it cannot lead to the product immediately.

·Scene introduction: create a scene, let the atmosphere in the scene affect the readers, this kind of writing plays the role of paving the way for product introduction.

·Association and guessing; the writing at the beginning makes readers associate and guess what the content is, which is a bit like watching a TV series and eagerly wanting to know what the following plot is.

·Citing classics; introducing celebrity verses at the beginning of the article to highlight the theme of the article.

Exaggerated and exciting; start with an exaggerated tone, which can stimulate the reader's eyeballs and arouse the reader's interest.

·Use rhetoric; use rhetorical techniques, such as parallelism, personification, rhetorical question, etc.

Text writing requirements: The text of soft text is the core of the article. When writing soft text, you can prepare an outline first, write out the main content, and then polish it. The text must be concise and the core should be prominent. It can be written from the following aspects.

·Conform to the facts; the content of the text of the soft text must conform to the facts, and the product introduction must be true.

·From the user's point of view: the writing of the text content can be written from the user's point of view, and use the buyer's mentality to convince others.

·Transitional: There should be a transition between paragraphs, and when leading to the main topic, it should also be well connected with the main text, and should not be drawn out prominently.

·The paragraphs are well-structured: the paragraphs should be well-structured, the paragraphs should not be too long, and the content described in each paragraph should not deviate from the theme of the article.

How to write the ending; the end of the soft text is the last part of the soft text, and the last part cannot be ignored. If the content of the ending is mentioned in one stroke, it will easily cause a top-heavy feeling, so you must write the end of the article well to make the soft text more brilliant , Soft essay writing can start from the following aspects.

Length: The end is the end of the article, and the length of the paragraph should not be too long. Generally speaking, a few sentences are enough, the longest or one paragraph.

·Conclusion: The end of the soft article can be a certain conclusion, which triggers the reader's thinking.

·Natural ending: If the main text begins with a story, then the final ending can also be a short story to end, which can be a link between the preceding and the following. The theme echoes before and after. Finish naturally.

Pointing questions: If the main text does not clearly express the theme of the article, you can point questions at the end to let readers feel a deeper meaning.

The above content comes from sharing. The platform is a news publishing platform. It has been deeply involved in the soft article promotion industry for 10 years. It has 50,000+ first-hand media resources on the Internet. From soft article writing, news release to news promotion, brand information appears on comprehensive first-class portal websites, industry portal websites and various groups. Publish articles to promote media platforms with obvious effects to complete the final news marketing, which has extremely high authority and credibility.