5 Takeaways from Company Press Release Releases
For many companies that start to carry out news marketing, what should they pay attention to during the release process? How can a press release be included? Which publishing channels to choose will be searched faster? Based on these issues, the editor summarizes five aspects that need to be paid attention to when the company press release is issued.
1. The number of words in the title and the expression of the theme are clear
It is recommended that the number of words in the title of the PR press release be able to express a clear appeal and at the same time try to control it within 30 words. At present, most websites have restrictions on the number of words in the title of the article. A concise and concise title is more acceptable to readers.
In addition to the number of words, the editor suggests that the theme also needs to be clarified, so that viewers can understand the content of the article when they see the title for the first time.
2. The length and number of words need to be rationalized
The length of an article will affect the delivery effect of an article. If the number of words is too long, it is not as good as an article with a general number of words in terms of collection, reprinting, and user reading experience. When making a news release, it is best to control the number of words at 800 - About 1000 words, of course, this is not an absolute requirement, and some need to be determined according to the content of your own expression and actual writing.
3. The article is organized and the paragraphs are clear
The release of the company's press release involves a lot of content. When writing, make sure that the paragraphs are clear and the key points are prominent. If the content of the manuscript is general and vague, it is easy for the website editor to reject the manuscript when reviewing it. Secondly, users are not willing to read it. to learn more.
4. Combining pictures and texts to make the content more vivid
Many articles now insert pictures in the content. Combining pictures and texts has more visual impact. When search engines index articles, there is a high probability that thumbnail effects will appear. According to the review requirements of most websites, we recommend inserting no more than 3 pictures. More than 3 pictures will affect the loading speed of the webpage.
Of course, the clarity and size of graphics and text should also be controlled within a certain value. The higher the clarity, the higher the user's reading experience.
5. The end of the article emphasizes the appeal
At the end of the article, you can make a summary and emphasize the appeal of the article again, which can not only improve the readability of the article, but also deepen the impression of users.
By publishing press releases on portal websites, enterprises can effectively improve the popularity and credibility of corporate brands. At the same time, portal websites enjoy the advantage of high rankings in search engines. The information disseminated on portal websites is easy to retrieve when netizens search for relevant content, and is often reproduced by various small and medium-sized websites, resulting in the effect of multiple dissemination.
Therefore, enterprises can choose some large portal websites for publicity. There are a large number of portal website media resources, which are convenient for enterprises to launch soft articles. It is the best choice platform for news marketing.