How does the enterprise self-media marketing and promotion

In order to let everyone understand the foundation and operation of new media on the Internet, today I will share with you a series of basic courses on new media entrepreneurship and marketing.

Today, many people use new media to promote themselves and use their own projects, which is the entrepreneurial spirit of our media. If you're trying to learn a book, you probably don't have the patience or time, and the specialized vocabulary or usage in the book isn't an actual combat application.

Therefore, self-media entrepreneurship is also a development direction, unless there is no Internet, no high-speed traffic in the 5G era of mobile communication, and no output of mobile office learning and knowledge payment. The trend is this. We must master the demographic dividend of the entrepreneurial age. We should remember two key words: the entrepreneurial era and the demographic dividend. People are now consciously engaged in part-time entrepreneurship for self-media and the Internet. If they want to pay for it out of their own pocket, they have to grasp the economy of slices of life, often referred to as self-media part-time entrepreneurship.

Today, let us explain the concept and characteristics of new media. New media is a medium that disseminates information through digital technology and network. Generally speaking, it uses computer, mobile phone, digital TV and other terminal output, and provides services and information through digital technology, network technology, extensive Internet, wireless communication and other channels. It's called new media. That is, when we turn on our phones every day, all the information we see is new media, such as the Himalayas, headlines, and Baidu searches. For example, television and radio may be traditional media. Then we use new media platforms to promote ourselves and do marketing on the platform. This is our media venture.

When we do media marketing, we have three characteristics. Different media can cover different groups of people, different media can cover different scenarios, and different media styles emphasize different content. What does it mean? Different media cover different groups, such as searching for knowledge, where there will be a knowledge forum post. For example, there is a startup post in Entrepreneurship. Different media cover different scenarios, such as listening to Himalayan audio, you can listen to it at work, while driving, before going to bed, these are different scenarios. Different media coverage styles are different, for example, you want to find a kind of post, which belongs to the post, and you want to find the audio, which is a small video, which is a different style.

There are four development trends of new media. The first is the attention economy. A very clear concept is a small video or a short video. Why are short videos so popular? Because what he can show you in the limited seconds can appeal to you, your attention will be focused on those seconds. Captivating enough headlines and short, refined content is what’s called the attention economy. There is also a principle called three seconds, you can write content to attract him for the first three seconds, and then you will look down.

The second is the economic benefits brought by mobile scene reading, that is, focusing on ranking optimization, focusing on head content, grasping mainstream headlines, and forming influence. There are two ways to optimize rankings and layout keywords. First, the keyword ranking is very long. When some users rank first for search keywords and different weighted platforms also rank first, you get an investment that these new media brands all have advertising features. Then the ad is ranked number one, which shows that you have a lot of traffic and a lot of influence naturally. This is the reading age of the mobile scene.

The third is the sense of participation, that is, whether the content written can be praised, commented and forwarded. If you have a sense of engagement and your posts are highly interactive, your popularity will be high. When the new media platform is discovered, it will bring more exposure and more suggestions, and your content will get higher and higher. Everyone has played and made top posts. There are many people who like it. The post is #1 on the platform, so it's a sense of engagement.

The fourth is social communication. Again, the content inside is good. The content is dry goods, and the trust is very high. At this point, your content will be forwarded and spread to the circle of friends. This is the most important point in the communication category, and that is trust. When you start a business on the Internet, it's not how high your unit price is, but a person who trusts you. Everyone doesn't know the other, you pay. This is the most valuable thing. Don't cheat on anything. Others will feel the same way if you get things done and provide the services they need. Make others believe in you. The first is content. If the content is well written and timely, it can bring dry goods. Then others will retweet it. After retweeting, they will get more exposure. The second is how is your product? Your product will make a difference.

The last content is the main work of the new our media, that is to say, when you run our media, there are basically three points that you want to recruit new media personnel, or train new media personnel, or your own operation work . When we output our own stuff on new media, we should understand that the product is vertical. You should understand what kind of fans the product is and what kind of content the product should output. If you don't understand the product or your project, it's detached from the essence of the product and doesn't make sense, then it's not vertical. At the same time, when you output on the platform, the machine also detects whether you are outputting for a long time.

The second is to accumulate network awareness, requiring new media application creators to master Internet hotspots and the ability to create content. For example, at the beginning of a project, content output is slow and less accumulated. If you follow 100 peers and read 100 different articles, the key points of these articles will subtly form in your mind, so that you can slowly feel the output of the content and have a sense of network.

The third content is to integrate resources. For example, if you want to buy a set of books and learn the expertise in the books, I would put together a set of courses that you can learn in the course. This is the integration of resources. The accumulation of network awareness and the integration of resources cannot be completed at one time, but only by accumulating a little during the project operation process can we have this ability.

The last point is to plan the form of new media. It changes all the time, but effective planning content and a good marketing campaign framework remain the same. For example, read an article in the Himalayas, make an audio, or write an article or a small video in the title. Content is displayed on different platforms, which are different forms of new media. There is also a marketing convention. The content remains largely the same, but the output of the new media form is fundamentally different.