What is the impact of changing the domain name or revision of the website on the website, and how to remedy it?

Domain names are very important for webmasters or enterprises. Therefore, in the early stage of website construction, careful consideration should be given to the company's products, services and development direction, and a matching website domain name should be selected. In general, we do not recommend changing your website domain name. What if the enterprise needs to modify the domain name in the process of development? What are the effects of changing the domain name and version of the website on the website? The following will give you the answer and teach you how to remedy it.

The impact of changing the domain name of the website on the website

1. Influence the inclusion and ranking

Under normal circumstances, if there is no special reason, it is not recommended to change domain names at will. The most obvious impact of domain name replacement is website ranking and indexing.

Remedy: If the brand website needs to change the domain name, it is recommended to do a good job of the 301 redirection rules, and submit the revised rules and dead links through the Baidu webmaster tool, which can reduce the weight of the website.

2. Affect website authority

When users who visited before searched through the old domain name, they could not access the website from the old domain name, which lost the number of users' page views.

Remedy: Change of domain name can be announced on the website in advance to inform users that the website needs to change the domain name.

The impact of the website revision on the website

Although the website page structure revision will not affect the ranking, it will affect the indexing. If the URL of the page is changed, it will affect the ranking and indexing of the website.

What should I pay attention to when changing the domain name of the website?

1. After changing the domain name of the website, we must make a jump on the original website, because the newly changed domain name is recorded very slowly, or even not included, we need to give it a time to overrun, and this jump happens to change the old domain name The weight is passed to the new website, so that the impact on the website can be minimized.

2. Submit the new domain name. The new domain name must not be included. At this time, we need to submit our new domain name to Baidu. After the domain name is included, Baidu will include the website.

3. In the process of website optimization, we need to use webmaster tools to test the website regularly. When problems are found, we need to correct them in time, so as to facilitate the development of the website.

4. In order for the domain name to pass the inspection period early in the search engine, we must pay attention to a considerable number of original or pseudo-original articles when the website starts to update, so that the search engine can be familiar with the website earlier.

5. For the friendly link of this website, you can directly notify the previous cooperative website that the new domain name has been changed, and then let the other party replace it. Most webmasters are willing to change it.

The above is to organize the content of the website's domain name change and revision. Changing the domain name is a relatively complicated process, and it will also have a significant impact on the website. We can use the above remedial measures to minimize the impact on the website due to domain name changes or revisions.