There are several types of writing for marketing soft articles

With the development of the Internet, more and more companies have begun to pay attention to soft text marketing. Ads are actually "text advertisements" written by the marketing planners of the company or the copywriters of the advertising companies, all for the purpose of achieving a certain marketing purpose.

However, the focus of advocacy writing for different marketing purposes is different. Advancing articles can be divided into these categories according to the marketing purpose. Today, I will explain to you what the types of advising articles are?

1. Product soft articles for the purpose of promoting products

The product press release is to promote a certain product and be known to more and more people, arouse users' desire to buy, and achieve consumption conversion, etc.

Product adverts generally focus on product efficacy, and tell a related story around the product. This kind of story may have happened to many ordinary people, or they have encountered it themselves. In this case, people who see it will not have the premise of rejection at first, and it is easier to accept the product itself.

In a way that readers do not dislike and can accept, integrate product information and functions into the content, and establish a "lifestyle" that matches the product.

　2. Brand press releases for the purpose of expanding brand awareness

The brand press release is to promote a certain brand, increase brand awareness and exposure, expand influence, credibility and so on.

Nowadays, the influence of brands in society is increasingly far-reaching. Many companies understand that branding is the key to winning in the future market competition, so they attach great importance to brand building.

A high-quality brand marketing soft article requires a comprehensive understanding of the development direction of the company, including corporate culture, positioning, value, brand culture, stories and other corporate common sense content. In addition, we also need to pay attention to the degree of "softness" in the process of writing brand press releases, subtly influence readers, and convey marketing advertising information to readers, so as to achieve the expected marketing effect of the press releases.

3. Website soft text for the purpose of search engines

As the name suggests, the website soft article is to promote the website, improve the website weight, ranking and traffic, assist SEO, and reduce the advertising cost of the enterprise.

In order to make it easier for users to find articles when searching on engines, website soft articles should focus on originality, focusing on keyword setting and layout, in order to be better included.

The writing of advertisment must be oriented towards marketing purposes. Knowing the type of advertorial article, you will not deviate from the theme when writing, and achieve a better advertisment promotion effect.

If you have the need for press release marketing and promotion, or if you don't know how to write a press release, you can consider it.

The sharing from the above, - a one-stop self-publishing platform, with more than 300 million news media and 20,000 self-media editing resources, can help enterprises to widely publicize!