What are the characteristics of a good essay

A good press release is more effective than a marketing team. Ads are published on the Internet for a long time, and the keywords in them can bring a steady stream of customers to sellers.

The reason why we focus on the promotion of soft articles now is because the consumption habits of consumers have changed, and the diversification of information channels has made people more selective and immune to advertising. It can be seen that I will not open it at all, or I will close it immediately after watching it.

To write a good press release, you must use the user's thinking to write it, analyze the consumer groups who use this product or who may use this product, analyze their consumption habits, consumption psychology, consumption scenarios, and find out the selling points that consumers pay attention to. .

Let's take a look at the types of online marketing articles.

First, the hard text , the whole article is how the product is good, the appearance is good, the quality is good, the reputation is good, hello, hello, hello, everyone, but the customer does not think it is good. Such an article cannot be called a soft article, it should be called a hard article, and it should be shot directly.

Second, the Chinese soft article , which introduces similar products, analyzes the quality of the products from the perspective of a third party, tells the truth, and then introduces the best, most convenient and favorite product, which makes people feel that although it is an advertisement, it is not. Too disgusting, after all, the analysis makes sense, but I still feel that I am being used by Amway. Out of rebellious psychology, I generally don’t buy it.

3. Soft articles , telling a story, a vivid story, attracting consumers into the story scene, making consumers feel that they have had similar feelings and resonating, and the products in it are all long-tail words, not naked brand words, consumption The reader accepted the story without feeling Amway, and remembered it in his heart, he would take the initiative to search for products, even leave a message or private letter to buy, ask for contact information, or even take the initiative to join the group, just to buy the product.

Through the analysis, it can be seen that the soft article is not written casually. It must have the correct perspective and thinking, so that consumers can resonate, in order to achieve the effect of promoting the brand.

The sharing from the above, - a one-stop self-publishing platform, with more than 300 million news media and 20,000 self-media editing resources, can help enterprises to widely publicize!