Get through the consumer Internet and the industrial Internet, and understand the upgrade logic of enterprise WeChat 4.0 in one article

On January 11, the Enterprise WeChat 2022 new product launch conference was held in Guangzhou, and the new version of Enterprise WeChat 4.0 was officially released. The new version of enterprise WeChat has launched two functions, "WeChat Customer Service" and "Industrial Interconnection", which respectively connect the needs of consumers and the synergy up and down the industrial chain, which is expected to provide a new path for opening up the consumer Internet and the industrial Internet.

What is the Industrial Internet? As the name implies, industrial interconnection is to connect the upstream and downstream of the industrial chain, that is, through the optimization of the industrial chain process, to achieve the purpose of improving productivity and industrial chain efficiency, thereby creating more favorable value for the entire industry.

In the past, many companies and enterprises have tried to connect the two ends of the consumer Internet and the industrial Internet, but the effect is not obvious. Some are because the time is not yet ripe, and some are because the technology is not strong enough and the scenes are not rich enough.

However, enterprise WeChat is different this time. First, the entire business environment is currently transitioning from supply-led to consumer-led. Consumers are the place with the highest potential in the industry, and all walks of life are creating personalized experiences for consumers.

Secondly, there are many scenarios for enterprise WeChat to open up and integrate. Based on its own connection ability and thinking about customer relationship, Enterprise WeChat 4.0 launched WeChat customer service function. As long as the enterprise chooses the settings, consumers can find the customer service entrance on the video account, public account, applet, search, WeChat payment and other pages in the WeChat ecosystem.

In addition to WeChat, you can also find the WeChat customer service of the enterprise in places such as the enterprise APP and official website. Through WeChat customer service, no matter where consumers initiate an inquiry, the page will jump to their WeChat.

There are also industrial interconnection functions. Enterprise WeChat 4.0 allows enterprises to create an address book including upstream and downstream, and add all suppliers and distributors to the address book. The communication link between upstream and downstream enterprises is shortened to the screen of the mobile phone. The main factory and the foundry, brands and distributors can communicate with each other anytime and anywhere. Collaboration is faster and more efficient. The application of the workbench can also be shared with one click, helping cooperation. Partners do business together.

In this way, even if the needs of customers are diverse, companies can use corporate WeChat to conduct cross-enterprise and cross-organizational collaboration with their factories and dealers across the country, which greatly shortens the delivery time.

Take Sofia, a whole-house furniture customization company, as an example. At the front end, Sofia brings service specialists, designers and customers into one customer group. If there is any progress in the decoration, everyone in the group, including customers, can be notified immediately; and at the back end, the design drawings from the front can be quickly split into one after being uploaded to the system by the dealer. The data of each board is quickly distributed to major bases for production. The entire production and delivery progress can be queried at any time through the enterprise WeChat portal, which greatly improves the efficiency of communication with customers and collaboration with the industry chain.

Just imagine, if the front-end entrance of Sophia expands to scenes and pages such as video account, public account, applet, search, WeChat payment, etc., consumers will get better service and response to every inquiry, it will be a What's the scene like?

Looking around, the old industrial age world is slowly changing. Under the subversive laws of the new era, through digital technology, we can deeply meet the individual needs of consumers in a full-time, all-weather way. This not only requires Internet platforms such as WeChat to continue to output digital capabilities, but also requires enterprises to establish a new mission.

From this point of view, the "WeChat customer service" and "Industrial Interconnection" functions added in the Enterprise WeChat 4.0 update are undoubtedly a successful step towards connecting the consumer Internet and the industrial Internet.