Various types of writing of soft title

The great thing about advertisment is that words can be used as marketers, advertorial can provide value to users, which is also an advantage compared to hard ads. Of course, no matter how well written advertisment content is, it must have a good title, otherwise users will not be able to read it at all. When it comes to the content of the article, whether it is on a media website or a search engine, the first thing users see is the title. If the title does not attract users, then users will not click, so that no conversion will occur, so a A reliable title is very important for the promotion of soft articles.

As a person who has been engaged in the promotion of soft articles for many years, I have seen too many companies that do not pay attention to the title. The title is either written as plain as water, or it is messed up in order to pile up keywords. How can it attract readers if it can't even attract itself? Today's article The article summarizes the writing method of 8 soft article titles for everyone, hoping to bring inspiration to everyone.

1. Regular

For example: a day's work for a marketing director

This type of title is very neutral, it will not be particularly eye-catching, and it will not be clicked by anyone, but in general, it is difficult for this type of title to generate high clicks, so it is still necessary to write more on the title. to modify.

2. specific type

For example: how about people born in 1982

The title delineates a specific group of people, and the target user is very obvious. At this time, when people who meet the title conditions see the title, the click-through rate is very high, because it can resonate, in fact, it seems to shrink the crowd. However, the click will be significantly improved, which will make people curious and then view the content. This method is still very effective.

3. Digital

For example: 23 years I volunteered 20,000 hours

Because human beings are very sensitive to numbers, numbers appearing in a group of titles are very conspicuous, so they will attract readers and increase clicks. Numbers can often shock a person, or can bring spiritual collision, can bring great tension.

　4. Interrogative

For example: Does design really matter that much?

In fact, I often see such titles, including the title of this article. Answers are given to users by asking questions. First of all, this method will obtain users of media platforms, and secondly, users of search engines will be obtained, because people are using When a search engine is generally used to deal with a certain kind of question, there are more interrogative sentences, and the interrogative sentence of our title happens to match the content of the user's search, and it will be displayed and transformed.

　5. Brag type

For example: Shi ↑ sells drunk and crazy women's shoes that are out of stock N times

This method was quite common a few years ago, but in recent years, because it involves exaggeration, it is easy to be rejected or blocked. It is recommended that the title can be appropriately exaggerated, but not too much, otherwise it will be difficult to convert even if it attracts users. , even if the user is converted, it is difficult to be satisfied.

　6. Climbing type

For example: a star becomes the king of Szhai dress

In fact, to put it bluntly, it is rubbing against other people's popularity, whether it is rubbing against celebrities or hot events, etc., it is not impossible to rub it reasonably, but it is necessary to grasp the scale, especially if hot events can be rubbed, you can still get a lot of traffic. of.

　7. Time-limited

For example: XX anniversary, Hao Li is waiting for you!

This is often seen. Of course, some are real anniversaries, and some are hard to say. In fact, some offline stores also often see such marketing methods. For example, when the store expires, the audience is nine yuan and nine. As a result, half a year later, the store still shouted like this, which is a marketing tool to put it bluntly.

8. Irregular

For example: I am 48 years old and I am still a bachelor

At this time, people will be curious, why are they still not married when they are 48? Out of curiosity, I will click on it. After all, most people want to know new things, and they are more interested in unreasonable things, so this kind of title clicks will be very high.

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