How to do soft essay writing?
What is a soft paper
Ads are actually a form of advertising
Unlike other advertisements that rigidly recommend products to you
The core of soft text is the word "soft"
The perfect combination of promotional content and article content
Allow users to understand what the planner wants to promote when reading the article
A good essay is a two-way street
That is, let the customer get the content he wants and need, and also understand the content of the promotion
title
1. Question title
Use question words such as how, how, and why.
Asking questions to readers is a great way to grab their attention. The logic is very simple. When people have a problem, they always try to find the answer. This is a phenomenon.
Example: "How to prepare for the teacher qualification certificate in one month? 》
Deliver the message: teach you how to learn from teaching materials.
Clarify the user population: the population of teaching materials to prepare for the test.
2. Time digital title
Time and numbers both concretize things.
Improve authenticity and eliminate certain doubts of users.
Time and numbers can give readers a sense of urgency, prompting readers to read immediately.
Example: "Staying at home for three months, I earn more than 10,000 yuan from royalties"
Pass the message: Writing can make money
Clear user groups: mothers, students, etc.
3. Indicative title
Remind target users to pay attention to relevant information and gain goodwill
There are two main forms of expression:
1. "Target group + suggestive words + specific prompt content"
Example: "Attention❗The registration for CET 4 and 6 is about to expire. Can I still register in 2022? 》
Message: Registration for CET 4 and 6 is about to expire
Attraction: Can you still register in 2022?
Clear user group: students
2. "Indicative words + specific prompt content"
Example: "2022 Civil Servant List Announced! Come Soon!!!"
Transmission information: the list of civil servants can be viewed
Attraction: Reveal the list
Clarify the user group: the test-preparation group
4. Complementary headings
Add /B + description in A for better effect"
Among them, "A represents the product that the reader has purchased, and B represents the recommended complementary product".
B can also replace the specific product name with "it" to make readers curious.
Example: "Any single product with it, immediately fashionable 100 times"
5. Scene descriptive title
The depicted scene will resonate with the similar scene that already exists in the user's mind, which is naturally favored.
Example: "After cutting my hair, I cried myself ugly"
.Poke the user's pain point method and resonate
Article content (product soft article)
Product soft article formula: story or event + brand foreshadowing + local selling point + selling point features + recommended purchase and sharing
Story or event: Briefly describe the event or activity, starting from the details
Brand foreshadowing and local selling points: bring out brand culture, status, and strategic direction, and elevate brand position
Features and development trend of selling points: comparison, examples, and achievements
Recommended purchases: Join the brand situation, recommend reasons, etc. to allow customers to place orders.
Content of the article (story type soft article)
Story essay formula: previous state + accidental turnaround + shocking result + leaving suspense
Previous state: the previous life state of the protagonist;
Accidental opportunity: chance encounter with different people or things;
Shocking results: new things bring shocking effects;
Leave suspense: let readers have a strong curiosity about this matter;
The role of soft-text stories:
One is to let customers pay attention to the brand or individual and create a reputation;
The second is to make customers have a strong curiosity about brands or individuals, and use them to attract fans.
The platform is a news release platform. It has been deeply cultivated in the soft article promotion industry for 10 years. With 50,000+ network first-hand media resources, from soft article writing, press releases to news promotion, brand information can appear on comprehensive first-class portal websites, industry portal websites and various groups are highly concerned, Publishing a media platform with obvious effect of article promotion to complete the final news marketing, with high authority and credibility.