Six Elements of Newsletter Writing
A complete news release must include six elements of news: six "whats" (what time, where, who, what event, what reason, what result), in addition, it must also have four characteristics of news: That is fast, true, short, new.
Fast reporting. That is to say, the report must be timely, and the report must be reported as soon as possible.
The truth is true. Truth is the life of journalism.
The length is short. Short means that the language is concise and to the point, but the content is short and the content is full and the description is clear.
New content. "New" means that events that happened within one or two days give people new feelings and impressions.
Second, the news article should write a good title. The title of the news article should preferably be the central idea of the whole news article, so that people can understand the general content of the entire report after listening to the title.
Third, grasp the theme. A press release should have a clear theme. The conduct of an event or conference has its purpose and meaning, which should be reflected in the press release.
Fourth, pay attention to the use of titles and personal names. Press releases should be written in the third person, preferably not the first.
Fifth, the manuscript should be distributed with pictures as much as possible.
Sixth, after writing a press release, don't rush to report it. Check it again carefully to see if there are any mistakes and omissions, and then submit it after careful review.
Seventh, when writing news articles, pay attention to handling the "five kinds of relationships": one is the relationship between "small" and "big". Start from a small manuscript, and accumulate it into a big one;
The second is the relationship between "quantity" and "quality". Pay equal attention to "quality" and "quantity", and promote quality with quantity;
The third is the relationship between "waiting" and "looking for". It is necessary to change waiting for manuscripts to looking for manuscripts. At present, some units report that there are no topics to write about. In fact, there are many topics to be carefully explored;
The fourth is the relationship between "inside" and "outside". It is necessary to think about the affairs of the enterprise in the context of the society, and dig deep into the news value;
The fifth is the relationship between "up" and "down". The manuscript should not only meet the spirit of the superiors and the requirements of the enterprise, but also reflect the needs of the grassroots and represent the voice of the masses.
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