Self-media copywriting strategy
Self-media writing strategy
The structure of a high-quality self-media copywriting is mainly divided into three aspects: topic, title, and content. If these three directions can be grasped, the probability of a high-quality manuscript will be greatly increased.
1. Topics
A hot topic is actually a kind of "marketing by taking advantage of the situation", which is a series of related activities that companies can seize in a timely manner with widely concerned social news, events, and the star effect of characters, combined with the company or product reaching a certain height in communication. .
After an event becomes a hot topic, thousands of people will follow it, so not only your own fans will follow your hot marketing articles, but other fans who follow hot events will also see your articles. If you The article is written attractive enough, then it is easy to get a large number of reprints.
2. Title
- The content of the title should be as long as possible to highlight the display of the main high-quality information
The title limit of the general self-media platform is 30 characters. When creating a title, even if the creator writes less than 30 characters, he should try to ensure that it is about 26 characters, so that the entire article can be fully expressed in the title. of high-quality information.
- Try to bring targeted people in the title
If you create a title with a targeted audience, it will stimulate the curiosity of targeted users, it is easier to substitute character attributes, and it is easier to generate clicks.
- Try to highlight high-quality information labels
Some information tags related to the content field can appear in the title as much as possible, because most self-media platforms are intelligent algorithm recommendation mechanisms. If some high-quality information tags appear in the title, the algorithm can be more accurate, and users can also be more sensitive. Understand the amount of information highlighted by the title and article, so as to promote click-through rate, and you can get more reading volume.
3. Content
When editing articles, try to be as close to the people as possible, that is, the content of the article is as easy to understand as possible to reduce users' dyslexia, and users who use overly specialized sentences will bias users.
The basic sentence requirements need to be fulfilled: clear logic and clear hierarchy, in order to make the article look more quality.
Provide valuable content to users, and express them with dots in sentences, which will be more focused and clear.
Keyword layout, it is best to implant keywords in the title of the article, implant keywords at least once at the beginning and end of the article, and the content of the text should not be less than 2 times
Originality. After the content is written, you can use tools to test the originality of the article. A good article has an originality of at least 80%.
At present, original content is loved by the platform. Looking at the influential self-media platforms at home and abroad, originality has become an important hard indicator. Secondly, for authors, original content can get more exposure and attention under the push of the platform. , and its own popularity and income will also increase.
The platform is a news release platform. It has been deeply cultivated in the soft article promotion industry for 10 years. With 50,000+ network first-hand media resources, from soft article writing, press releases to news promotion, brand information can appear on comprehensive first-class portal websites, industry portal websites and various groups are highly concerned, Publishing a media platform with obvious effect of article promotion to complete the final news marketing, with high authority and credibility.