How to write attractive short video e-commerce copywriting

When writing the title copy, you can worry a little bit. A high-quality video with good copywriting is beneficial to the video itself. Collaboration between a team. It is a complete process to plan a topic, write a script, shoot a clip.

There are three techniques for creating short video copywriting

1. leave suspense

For example, for a short video posted by someone, the title will add a sentence "must see the end", which will guide people to watch the entire video, which can improve the completion rate of the video.

　2, using the narrative method

Choose a story with a strong sense of substitution to attract people. Don't talk about it in a serious manner by yourself, it will look a little boring and not new. For example: The delivery boy is still working hard at 12 o'clock in the evening, and it is not easy for people who are wandering outside! This is more likely to resonate and generate empathy.

3. Use the method of rhetorical questioning

Asking a question and solving it online, many people are willing to help. After seeing this question, many people will give the answer in the comment area.

How to write engaging copy

1. to resonate

If your short video wants to be recognized by people or become popular, you can resonate with others through copywriting. Your point of view can arouse people's intense discussion, so that your topic will increase in popularity, thereby promoting the entire video to become popular.

　2. Wide audience

A topic with a wider audience can be summed up from numerous videos. Such topics have a large number of participants, but the content of the title should be easy to understand.

3. Observe hot spots

A must-have skill for every self-media person is to follow the corresponding topic in the popular, referred to as the hot spot, which can bring more traffic to the video and allow the work to gain more exposure.

Another important indicator of whether a video can become popular is the ratio between the number of followers of the account and the likes and retweets. If this ratio is high, then the possibility of the video becoming popular is high.

Before your account is not particularly active, you must do a good job of the content quality of your account and be familiar with the operating rules of the platform. We all know that now is the era of content-based, only by creating popular content will it attract people. Content is a very key point. Content is the core of self-media, and traffic is the foundation. If you can continue to produce high-quality content content, then it will be of great help to the account.

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