How to send a press release so that it can be seen by customers?
Enterprises choose news releases, in addition to enhancing their popularity on the Internet, they also hope that customers can inquire about their own company's information on the Internet, so that customers can see their own company news, so as to enhance customers' trust in their own company. Therefore, it is very important for corporate news releases to increase the chances of being seen by users. So, how can users see the news release and actively share and forward it? Today I will share a few tips with you.
1. Control the number of news releases
In the understanding of many people, the more press releases the better. In fact, the number of press releases is based on the company's press marketing plan. Too few news releases will not play a big role in the company's publicity; too many news releases will increase marketing costs and cannot improve rankings. Therefore, enterprises should control the number of news releases when they publish news. So, how many press releases are appropriate? According to the editor's many years of experience, it is better to control about 10, and try to choose media with high weight, so as to ensure the effect.
2. Pay attention to the frequency of news releases
The frequency of news releases may vary depending on the industry the company is in and the degree of emphasis the company places on news marketing, but basically, there are rules and practices. Some companies publish every day, while others publish several news releases a month. In fact, whether it is to publish every day, or to publish several news releases every month, the key is to look at the quality of the press releases. High-quality press releases are better than many low-quality press releases. While ensuring the quality of press releases, companies can formulate the frequency of press releases that are in line with their own companies and industries. The more the better.
3. Master the best time for news release
do you know? Press releases also have the best time. Press releases at different time periods will have different effects. According to research, during the day, the most active time periods for netizens are 10:00 am to 12:00 pm and 8:00 pm to 10:00 pm. In these two time periods, more Internet users click on news releases to read. Therefore, when choosing a press release, an enterprise can try to release the press release before these two time periods.
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