What are some good techniques for press releases?
How to publish news depends on the quality of content, the credibility of the platform, the continuity of attention, and the depth and breadth of dissemination. If these points are done well, the news feed will be displayed on the home page of Baidu search engine for a longer time.
The quality of the first step content:
Content selection: company introduction (company development history, company culture, etc.); industry overview; high-level interviews, etc.
Content keyword layout: the content should be careful not to be too soft culture, the focus of the content should be as close to keywords as possible, the overall keyword density should be about 5%-8%, the keywords in the title are best laid out at the beginning and the overall title should not be too long ( This will increase the density of title keywords)
3, pictures and texts.
The second step of platform selection (platform credibility)
The selection of the platform is also mentioned in the next step. What I want to say here is that no matter what kind of platform is selected, it is based on the authority of the platform. Select four major portals (NetEase, Sina, Sohu, Tencent); Central Media; and authoritative media in the industry (judgment is based on the weight of the website, the media platform with a weight of 5 or more); the weight query refers to third-party platform tools (Aizhan, 5118, Webmaster Tools).
The third step publishing skills (the persistence of the popularity and the breadth of the spread)
It is best to prepare 5-10 pieces of content for each release; prepare 3-5 similar titles (pseudo-original) for each piece of content, preferably with minor changes to the first and last paragraphs.
First select several self-media platforms, such as Sohu Official Account, NetEase Sina Client, etc. Don’t rush to release other platforms immediately after release, release 4-5 small media platforms after 1-2 days, and then release a few more Big media, such as NetEase News, Sina News, Sohu News (or industry authoritative platforms), etc., will finally release various medium and small media platforms. The entire duration is tentatively set for 1 week. The result will be the best.
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