How to write a soft article promoting a product

Every company has its own brand of products, and product promotion is a kind of knowledge. For many companies, what if they don't have so much money to invest in brand promotion? At this time, choosing soft text promotion is a good choice.

The difference between soft text promotion and ordinary advertising text is the word "soft", that is, non-hard promotion. Through the content of the article, readers are substituted into the "advertising trap" carefully designed by the author.

But how should a product promotion soft article be written? Next, I will tell you about it.

Refined product selling point

The fragrance of wine is also afraid of deep alleys. The refinement of product packaging and selling points will test the skills of a copywriter. The selling point of the product is also the highlight of the product.

Whether the selling point of a product is well refined or not largely determines whether you can attract customers, whether you can poke at his pain points and meet his needs, so it is very important to refine and introduce the selling points of the product.

For example, plus-size women's clothing is tailor-made for plump female friends who weigh more than the standard body weight.

The highlight of this product comes out, fat people look thin when they wear them, and ugly people look beautiful when they wear them.

Grasp the pain points of users and draw a beautiful vision

For example, some soft article titles are like this: You can earn more than 10,000 a month with just one move.

This kind of title is so attractive because it captures the pain point of most people who want to make money eagerly, the pain point of wanting to get rich fast, and the beautiful vision depicted makes people with such pain points and needs plunge into it. After reading this article, I didn't even know it was quoted in an advertisement.

The greater the pain point, the stronger the demand, and the more urgent the desire for good will be. What we need to do at this time is to paint a good vision for them. The article does not need to be written very hard, people will want to read it one after another, and even have a lot of interaction.

Advertising placement skills

Integrate the content of advertisements into soft articles naturally, and try to avoid users' disgust. Advertising content can be "soft" integration, "hard" description. While inserting advertising content, the features and advantages of the product can be quickly communicated to users in the simplest and most direct language.

Appropriately adding links to products or corporate websites in the article, and properly guiding users, can further complete the conversion. This is the role of soft text advertising.

Press release promotion is a job that requires long-term persistence, and it is something that any company needs to pay attention to.

Therefore, you must work hard on the promotion of soft articles, and do a good job in products, services, word-of-mouth, and brands, so as to bring better publicity effects to the company. If you have the needs of soft article promotion, or do not know how to choose a soft article publishing platform, you can consider .

The above content comes from the sharing. The platform is a news release platform. It has been deeply cultivated in the soft article promotion industry for 10 years. With 50,000+ network first-hand media resources, from soft article writing, press releases to news promotion, brand information can appear on comprehensive first-class portal websites, industry portal websites and various groups are highly concerned, Publish articles on a media platform with obvious promotion effects to complete the final news marketing, with high authority and credibility