How to write soft articles with a higher inclusion rate?

If you want the promotion of soft articles to be effective, you must be able to be included and ranked so that you can get a certain amount of traffic. Ads without traffic are useless, and even lose the meaning of promotion.

I have been emphasizing the importance of soft article marketing and promotion to enterprises before, but this is all based on the conditions of soft article inclusion.

How can it be regarded as a soft article included?

Press release generally refers to being indexed by search engines. The mainstream search engine is Baidu. When you search for a keyword or an article title from Baidu, it can be searched out, and the higher the ranking, the higher the level of soft paper promotion. effect is better.

　01. Article originality

The originality of the article is very important, and Baidu crawlers like original content very much.

When many people can't write articles, they directly copy and paste other people's articles in Baidu search, and then feel that they are done.

However, even if this kind of press release is sent out, Baidu search will directly press the repeat button to filter out your article, and naturally you can't find your press release.

02. Highlight keywords

When the platform collects soft articles, it usually searches for the keywords of the soft articles, and those soft articles with prominent keywords are more likely to be included.

There should not be too many or too few keywords. Generally, the appearance rate of keywords in articles is between 3% and 8%.

03. Excessive advertising

Ads placements are generally involved in the marketing nature of advertisment. Too many ad placements and unrelated advertisements will cause the advertisment not to be included, or even the media platform’s failure to pass the review or the deletion of the draft.

　04. Select media with high weight and relevance

Choose a media platform or account with high weight to publish, and it is relevant.

A soft article published on a local small media platform is definitely not as effective as it is published on a big media such as Sohu and Zhihu.

At the same time, it should be noted that the content of the article should be relevant to the platform.

For example, women, skin care, and clothing should choose women's fashion, entertainment gossip should choose entertainment websites, and network technology and network marketing should choose IT technology. The stronger the correlation, the better the search ranking.

Finally, in order to improve the inclusion rate of soft articles, you can choose more high-quality news media to publish articles through the soft article publishing platform.

The above content comes from the sharing. The platform is a news release platform. It has been deeply cultivated in the soft article promotion industry for 10 years. With 50,000+ network first-hand media resources, from soft article writing, press releases to news promotion, brand information can appear on comprehensive first-class portal websites, industry portal websites and various groups are highly concerned, Publish articles on a media platform with obvious promotion effects to complete the final news marketing, with high authority and credibility