What are the common types of soft text keywords
An excellent soft article can not only attract the attention of users and be widely disseminated by users, but also be preserved on the Internet for a long time, continue to exert influence, and indirectly or directly increase the company's popularity and product sales.
However, the keyword setting in the soft article directly determines whether users can search for enterprise information in the shortest time, attract users to click to read and finally complete the conversion. Speaking of soft text keywords, there may be many people who are still unclear about the common types of soft text keywords?
Today, I will tell you about the types of keywords in this soft article to help you better set keywords in the soft article.
According to the popularity of keywords, it can be divided into popular keywords, general keywords, and unpopular keywords
Popular keywords: mainly keywords with high search volume or search frequency.
General keywords: Terms that are not searched for very high volume and frequency.
Unpopular keywords: words with a strong search purpose but a small search volume.
According to the length of the keyword, it is divided into short-tail keywords and long-tail keywords
Short-tail keywords: generally composed of two or four words, such as soft text marketing.
Long-tail keywords: generally more than four words, such as soft-text marketing training, soft-text marketing agencies, long-tail keywords are easy to use and expand in soft-text.
According to other classification methods, it is divided into general keywords, time keywords, misclassification keywords, question and answer keywords and alias keywords, etc.
1) Pan keywords
Pan-keywords have a high probability of being searched by users, and they are generally those words whose target is very unclear, often representing a certain industry or a certain thing, such as photography, drinking, real estate, finance, cosmetics and clothing.
2) Time keywords
Time keywords, as the name implies, are keywords with time in front of them. Generally, the latest and most recent times are added, and the probability of keywords being searched is higher, such as the 2016 Auto Show, the July Auto Show and the latest women's styles.
3) Missing keywords
When we search for certain keywords, some keywords may be searched by us because they are homophones or glyphs similar to the keywords we are searching for. These keywords that are searched because of homophones or similar glyphs are typos, such as Xunlei (Xunlei) information (consultation) and ticket booking (air ticket ordering).
4) Q&A keywords
This kind of keyword is easy to understand, that is, the question is entered in the search box, and the searched result also presents the keyword with the keyword answer. This keyword is used very widely.
5) Alias keywords
Aliases: Different names for the same thing. For example, a computer is also called a computer; a mobile phone is called a mobile phone, a tomato is called a tomato, and so on. Moreover, because of different regions and living habits, many things have different names in different places, which greatly increases the probability of keywords being exposed.
Regardless of the type of keywords in the article, an article with a high search rate and high exposure must be interspersed with keywords, and the keyword layout and density are appropriate.
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