These methods are the key to improving the reading volume of soft articles!
It is the goal of all writers to increase the reading volume of soft articles, and it is also the most troublesome thing for many people. After publishing an article that I think is well written, the response is mediocre. In fact, there are tricks and skills in writing soft articles. From content writing to product introduction, there is a step-by-step pattern to follow. The problem that many people have in the early stage of writing soft articles is that they write a lot of introduction content in order to highlight the product, and it is easier to ignore the user's reading experience. Just like why Douyin is so popular, mainly because the videos inside are very short, but the themes are clear and attractive. After all, no one wants to listen to someone babbling about one thing all the time. Therefore, when writing soft articles, it is appropriate to use short sentences and keywords to highlight the theme, use segmentation, avoid large paragraphs and other layout methods to make users' reading experience better, and use some metaphors, comparisons, alignments, etc. Use rhetorical devices to emphasize content and attract users' attention.
1. Selectively follow and follow hotspots
If you want to increase the reading volume, the fastest way is to follow hot spots, but chasing hot spots is also a technique. A good hot spot itself is a good discussion topic, and it is also a way to attract users to read points. However, because hot spots are also time-limited, some can be discussed for a long time, and some are short-lived. Therefore, the hot topic is also a test of writing skills. If it is determined to follow the hot topic, the writing speed must be fast. On the premise of ensuring the content of the soft paper, the soft paper can be quickly produced.
2. Attract users to read through innovative thinking
Users like to read news articles with novel and interesting viewpoints. Through the same event, the elaboration of different viewpoints can be carried out. By introducing the writing mode of the story, users can be attracted to click and read. In fact, it is to arouse the curiosity of the public. For example, the recently-discussed variety show "Sister Riding the Wind and Waves", by eliciting the importance of capital, proves the credibility of the point of view through examples, thereby extending the importance of capital to the general public, and then begins to introduce financial products. It is also an example of soft article promotion that is more acceptable to users. The reading is organized and structured, and the overall reading is full of viewpoints, well-founded, and more attractive.
3. Learn more and refer to popular articles at the same time
Advancing articles requires a lot of practice and writing, and at the same time, it is necessary to constantly seek inspiration to write blockbuster articles. Usually, you can collect some original and highly read soft articles, and get more inspiration by analyzing the characteristics of each paragraph and each sentence pattern. Usually, the collection of hot spots and paying more attention to the things around you are also conducive to creation. Ads must use emotional points to impress users and gain resonance. They are good at using contradictory points to arouse users’ attention. At the same time, they can get the best results by studying more about users’ reading habits and hobbies.
The above content comes from the sharing. The platform is a news release platform. It has been deeply cultivated in the soft article promotion industry for 10 years. With 50,000+ network first-hand media resources, from soft article writing, press releases to news promotion, brand information can appear on comprehensive first-class portal websites, industry portal websites and various groups are highly concerned, Publish articles on a media platform with obvious promotion effects to complete the final news marketing, with high authority and credibility