5 elements and 6 categories of essay writing

A good essay must have the following five elements: who to say, what to say, how to say it, when to say it, and where to say it .

soft article category

1. Suspense

It can also be called questioning. The core is to ask a question, and then ask and answer it around this question.

2. Storytelling

By telling a complete story to elicit the product, the "halo effect" and "mystery" of the product can cause strong hints to consumers' psychology and make sales inevitable. The knowledge, interest, and rationality of the story are the keys to the success of the press release.

　3. Emotional

Emotion has always been an important medium for advertising. The emotional expression of advertisment has a large amount of information and strong pertinence. The biggest feature of emotion is that it is easy to move people.

4. News

The so-called "event news style" is to find a reason for propaganda, to write in the way of news events, so that readers think that it is an event that just happened yesterday.

5. Reverse

If you start with "harm to consumers", you can let readers have a deeper memory, which is the role of negative press releases.

6. Promotional

Promotional press releases are often followed up when the above types of press releases are effective.

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