How to publish corporate press releases better?
The most important part of news marketing is the release of press releases. We can take the time to write the press release and revise it if we are not satisfied. But the release is out of our control, especially when new people are on the job, we are very confused about how to release.
I will explain in the following steps:
First, free channels can be published on your own website, official Weibo, official blog, industry forum, etc. The advantage of this type of platform is that it is free, but the disadvantage is that it has insufficient influence and authority. Therefore, when ordinary enterprises choose this channel, they will still choose more authoritative media channels to release news.
The second is to entrust a news marketing service agency to a news release agency. For example , this is a company specializing in online promotion and publishing press releases. The company's press release can be quickly released to key national media, and the price is much cheaper than traditional public relations companies. And network marketing agencies are proficient in the Internet and search engines, can play a multiplier effect.
Third, PR firms . When it comes to news people may first think of PR firms. Traditional public relations companies are not perfect in terms of network resources, and they are ultimately handed over to network marketing companies for implementation, and the price is twice or more than that of network marketing service companies.
Fourth, the media managers of some self-built media companies are from the media, and they also know several media people. Generally, one or two articles may be operated by yourself, but dozens or hundreds of articles may not be able to operate news public relations for a long time, and have to rely on the resources of public relations companies or network communication companies.
There are mainly a few press release channels, and now there are many press release companies. But they focus on the media, the quality is low, the planning ability and execution ability are poor, and the overall effect is naturally greatly reduced. It is recommended that enterprises choose network marketing service agencies with certain operational planning capabilities to deliver news. As the editor mentioned earlier, friends in need please contact them.
The above content comes from the sharing. The platform is a news release platform. It has been deeply cultivated in the soft article promotion industry for 10 years. With 50,000+ network first-hand media resources, from soft article writing, press releases to news promotion, brand information can appear on comprehensive first-class portal websites, industry portal websites and various groups are highly concerned, Publish articles on a media platform with obvious promotion effects to complete the final news marketing, with high authority and credibility