5 takeaways from company press releases
For many companies that start to carry out news marketing, what should be paid attention to in the publishing process? How can I get the press release to be included? Which publishing channels should you choose to be searched faster? On these issues, the editor summarizes five aspects that need to be paid attention to when issuing company press releases.
1. The number of words in the title and the theme are clearly expressed
The number of words in the title of the PR news release is recommended to be limited to 30 words as much as possible while expressing a clear appeal. At present, most websites have a limit on the number of words in the title of the article. A concise and comprehensive title is more acceptable to readers.
In addition to the number of words, the editor recommends that the topic should also be clear, so that the viewer can understand the content of the article when they see the title for the first time.
2. The number of words should be rationalized
The length of the article will affect the delivery effect of an article. If the number of words is too long, whether it is included, reprinted, or user reading experience, it is not as good as an article with a general word count. When conducting a press release, the word count should preferably be controlled at 800. -About 1000 words, of course, this is not an absolute requirement, and some need to be determined according to the content of their own expressions and actual writing.
3. The article is organized and the paragraphs are clear
The company's press release involves a lot of content. When writing, the paragraphs should be clear and focused. If the content of the manuscript is general and vague, it will be easy for website editors to reject the manuscript when reviewing it, followed by users who are unwilling to read it. to learn more.
4. The combination of pictures and texts makes the content more vivid
Many articles now have pictures inserted in the content. The combination of pictures and texts has more visual impact. When search engines include articles, there is a high chance of thumbnail effects. According to the review requirements of most websites, we recommend that no more than 3 pictures be inserted. More than 3 pictures will affect the loading speed of the webpage.
Of course, it is best to control the clarity and size of graphics and text within a certain value. The higher the clarity, the higher the user's reading experience.
5. The end of the article emphasizes the appeal
At the end of the article, you can come to a summary and re-emphasize the appeal of the article, which can not only improve the readability of the article, but also deepen the user's impression.
By publishing press releases on the portal website, enterprises can effectively improve the visibility and credibility of the corporate brand. At the same time, portal websites enjoy the advantage of high ranking in search engines. Information spread on portal websites is easy to retrieve when netizens search for relevant content, and is often reprinted by various small and medium websites, forming the effect of multiple dissemination.
Therefore, enterprises can choose some large portal websites for publicity. There are a large number of portal website media resources, which is convenient for enterprises to launch soft articles. It is the best choice for news marketing.