Press Release Marketing: You can understand some routines in soft paper writing, and it is easier to promote soft paper
The basic goal of advocacy marketing is to sell products. Whether it is a commodity or an understanding of a concept, it is unavoidable. There are many ways to sell goods, must you use an advert? No. The role of the press release is to reduce the marketing goal to some extent.
The function of soft text is to make soft advertising more acceptable to customers.
Ads can add a human touch to sales. Therefore, when writing soft articles, the entry point is often from the user's taste, emotion, preference, etc.
I think there are three reasons why TV commercials are not as popular as they used to be:
- As an advertising medium, the limitation of TV itself.
TV commercials are usually charged by the hour, ranging from seconds to minutes. Because the cost is too high, so their ads are very direct.
Advertisements on TV are fixed, without any communication and interaction. Advertisements are usually bundled with a program or a TV series. For example, if you don’t watch the program, you won’t be able to see the advertisement, which will directly affect the effect of the advertisement.
- The user's lifestyle and habits have changed.
The Internet is indeed changing our lives and affecting us. With the rise of various online live broadcasts and online videos, the distribution of TV audiences is becoming more and more extensive, and the number of TV audiences is not only decreasing, but also the viewing time and frequency are also decreasing. More people will be watching at major events or holiday telecasts. Such as military parades, such as the Spring Festival Gala, such as...
- The huge impact of the new network media on it.
The booming development of the Internet and new media has brought a huge impact on TV advertising because it breaks the traditional fixed media and enables it to present more content on more and more flexible platforms. At the same time, it also allows more people to participate in this advertisement and can comment, forward, and share. At the same time, a large amount of Internet information has made more and more people "smart" and view advertisements more rationally. The diversity of the network is acceptable to all.
When the audience is rationally faced with simple and crude TV advertisements, it often results in unattainable sales targets.
You know, Thailand's advertising is the best.
On closer inspection, the Thai commercial is more like a miniature movie. Before you know it, you can capture the inner world of people.
They prefer to listen to other people's stories than those bells and whistles. So, there is a very popular way of "story + inspiration + product advertising".
The main reason why Thailand's advertisements are attractive is that their plots and plots can satisfy the audience's reading needs.
It's an instinctual and socially conscious preference that requires all copywriters to be gentle when they write essays. Make the sales motive of the product not easy to be noticed by others.
Therefore, the key to good essay writing is: telling a good story.
What are the characteristics of a good essay?
True love. The story may not be true, but your attitude towards it is. Your happiness, anger, helplessness, or hope, these are your true feelings.
Not pretentious. The story makes sense, it's human, and it's easy to accept. This is not against the sky, and it is reasonable to have a turnaround.
Various forms. Various forms, or serious, or playful and cute. Novel shapes will make people happy.
Another commonly used soft text method is to rub the heat
Does that even need to be said? Usually there are a few things to note:
- Attention to current events
News hotspots, especially industry, important international and domestic events, and entertainment headlines, etc., can be used as materials and arguments for the thesis. Extend, contact.
- Responsive
Can get useful hot information in real time, respond quickly, make ideas quickly, and write quickly.
For example, although the current public accounts have their own styles, they are similar in terms of hype. Because of the high popularity, no matter your sharp or humorous associations, people can quickly gather.
I believe everyone knows that any popular news will be reported by major media, and many of them are excellent.
Therefore, an excellent advertising plan must have two most basic abilities: being able to tell a story, be able to grab the heat, and finally advertise in the appropriate media to improve its brand image.
The Small Marketing Collective | MktLab