Press Release Marketing Service Provider Jingke.com: Three Skills Enterprises Should Master in Press Release Marketing and Promotion

Jingke.com said that the promotion of soft articles is now playing an increasingly important role. As an advertising model, it is more convincing and emotionally resonant than traditional advertising. Jingke.com pointed out that a good press release usually makes people happy to read it, and even if product information is embedded, readers will not be disgusted, but will only joke: "The longest road I have traveled is your routine. "If you can get readers to have this idea, then congratulations, you are very close to the success of the revolution.

Of course, if you are still a calf in the soft-writing industry, you might as well hone it first and see how others write a good soft-writing. With so much immersion, over time, the "skill" of your press release will definitely increase greatly.

As a rookie, there are still some issues to pay attention to when promoting soft articles:

1. If the press release is not very soft, it is better to advertise directly

Jingke.com pointed out that if your editorial skills are not good enough, the editorial you write is not convincing. If you place ads abruptly, people will be disgusted, and the result will be twice the result with half the effort. Just dyed the suspicion of "playing a swollen face and making a fat man".

Instead of writing this kind of offensive soft article, it is better to write our purpose directly, so that others can see our sincerity. Although such an article is not very effective, it will not have a bad impact.

2. The soft paper must highlight the core content

Jingke.com said that consumers are divided into two types. One is that he clearly knows what he needs, and then he buys it; the other is that he does not know what to buy and has no clear willingness to buy. This one is a potential consumer. So how do you make these people your customers?

We need to be at the consumer's point of view and show him the benefits he can get from the product. There is no need to directly express the benefits of the product when writing a soft article. The services he provides and the benefits he obtains from the products are the most offensive essays.

3. There should not be too many advertisements in soft texts

Jingke.com said that when we write soft articles, we are always worried that our articles will be reprinted by others after they are written. Therefore, everyone habitually adds some advertising information when writing soft articles. It's just that adding too many ads will be objectionable.

When writing soft articles, advertisement placement should be natural and harmonious, so as to achieve seamless connection with the content of the article. You can add your own advertising information, such as your website name, company name, etc., at the beginning, middle, and end of a soft article. Don't place ads indiscriminately, which will affect users' reading.

Jingke.com, based on its rich experience in news adware marketing, has made up for the inadequacies of hard advertisment, and guided consumers into brand promotion with the effect of hiding needles in cotton, which plays an important role in shaping a perfect brand image. . In addition, as a professional Internet integrated marketing agency, Jingke.com can also cooperate with soft text marketing through the integration of other types of communication forms, such as the construction of the whole network e-commerce platform, the information flow advertising of major Internet media, etc. The company builds a high-end brand image.

About Jingke.com:

Beijing Jingke.com Technology Co., Ltd. was established in 2007 and is headquartered in Beijing. It is a professional network marketing service for brand enterprises and listed companies to provide professional news advertising marketing, short video marketing, celebrity resources, talent resources, etc., to build a network An Internet technology company marketing brand image, focusing on providing Internet integrated marketing services for brand enterprises. Comprehensively integrating Internet media resources, through rigorous planning, proper implementation, accurate promotion and other efficient operation modes, it helps corporate customers in various industries to successfully achieve the goals of brand building, image building, and product promotion in the network field.

After 15 years of hard work and hard work, Jingke.com has developed into a "search engine marketing, information flow advertising, brand advertising, traditional advertising, news advertisment marketing, forum marketing, Weibo marketing, WeChat marketing, SEO optimization, word-of-mouth communication, Chinese domain name" (Chinese.Website domain name, Chinese.Mall domain name, Chinese.Mobile phone domain name)" and other comprehensive precision network integrated marketing services! Since its establishment 15 years ago, it has been standing on the cusp of the Internet era, grasping the lifeblood of the development of the era, standardizing the industry standard of network promotion integrated marketing, news advertisment marketing, and doing effective communication. In the era of mobile Internet, based on the breadth and depth of the Internet, it provides multi-dimensional network promotion services, provides news advertisment marketing for more than thousands of enterprises, integrates marketing methods to spread brands, monitors and optimizes network operations, and realizes brand building on the Internet for enterprises and market sales targets. (Jingke.com)