On 11.11, JD.com's insurance business grew steadily, and Internet e-commerce insurance became an 'artifact' for improving consumer experience

It is reported that in 2022, Jingdong 11.11 will once again promote the consumption boom with "real products, real prices and real services". During the 11.11 period of JD.com, the total premiums of Internet e-commerce insurance in JD’s insurance segment increased by more than 35% year-on-year, of which the premium income from external business increased by 47% year-on-year, and the business achieved steady growth; price insurance, extended warranty services, etc. are very popular among merchants and consumers. The price insurance covers a total of more than 160 million retail SKUs on JD.com, nearly 10 million users of the fashion "return and exchange" service, and the home appliance "180-day only replacement without repair" service covers more than 1 million products. The JD Insurance segment integrates the strengths of JD Allianz Insurance and JD Insurance Brokers, integrates high-quality resources, and provides Internet e-commerce insurance services such as return and exchange of freight insurance, price insurance, etc., to efficiently link merchants and consumers, and to help consumption growth and the development of the real economy. Give your life more insurance and more reality!

Gross premiums achieved steady growth, and internet e-commerce insurance became an “artifact” for improving consumer experience

During the 11.11 period of JD.com this year, the total premiums of Internet insurance in JD.com’s insurance sector increased by 35% year-on-year in 2021. More and more customers can experience “real products and real prices” while also experiencing high-quality insurance “real services”. At the same time, the premium income outside the Jingdong scene increased by 47% year-on-year. The technology and capabilities accumulated by the Jingdong insurance sector are providing services for more and more Internet e-commerce platforms, releasing new service potential.

With the release of consumer enthusiasm, people's pursuit of shopping experience has also continued to improve. More and more consumers regard whether there is a matching guarantee service as one of the determining factors when purchasing goods. From the data point of view, Internet electricity Commercial insurance has gradually become an "artifact" for improving consumer experience. JD.com's insurance segment helps merchants reduce costs and increase efficiency, enhance consumers' shopping experience, and make consumption Buy with peace of mind and rest assured.

Price insurance covers over 160 million retail SKUs on JD.com, creating a "popular IP" for multi-category insurance services

Real price is a key factor for consumers to participate in 11.11 activities, so "price insurance" is also concerned and welcomed by many consumers. As of this year's 11.11 on JD.com, the price insurance of JD.com's insurance sector has covered more than 160 million retail SKUs on JD.com, so that the products you buy can be protected by price and fully protect the rights and interests of consumers.

In recent years, JD.com's insurance sector has been deeply engaged in the Internet field, realizing the deep integration of Internet insurance and e-commerce scenarios, and the product and service categories have also been continuously enriched and diversified. During this year's 11.11, JD Insurance and JD Retail jointly created the "Advance Claims" service, and its merchandise turnover increased by over 200% year-on-year; the "Medible Baby" service escorted the growth of over 1 million family babies; "Return and exchange as you like" guarantees nearly 10 million service users; the "180-day only replacement without repair" service for home appliances covers over 1 million products.

For the first time, JD.com's insurance sector has also launched the "expensive must pay" service in conjunction with JD.com's new department store. After consumers place an order for a designated product from a designated brand on the JD.com platform, if they find that the order actually paid for the product is higher than the purchase price of the same product on a specific platform Consumers can apply for the difference in cash compensation within the agreed time period; the insurance deposit officially launched in 2022 can effectively help merchants save the cost of opening stores, release capital pressure, and focus on expanding and improving store operations.

Geographical distribution of the insured population: Guangdong ranks first again, Beijing rises from 12th to 3rd

According to statistics from the insurance sector of JD.com, compared with the same period last year on 11.11 this year, among the provinces with the highest premium income, Guangdong continued to be the champion, Jiangsu rose one place to the second place, and Beijing moved from the 12th place last year. The number rose to the third place, which shows that consumers in Beijing are enthusiastic about shopping this year and have a strong awareness of risk protection.

Sichuan, Shandong, Zhejiang, Shanghai, Hubei, Hebei, Fujian, etc. are also top-ranked. Among them, Zhejiang, Fujian, like Beijing, are the top ten "new intruders" this year, while Henan, Hunan and Heilongjiang are Was temporarily out of the top ten. Another phenomenon worthy of attention is that the gap between provinces is showing a narrowing trend. It can be speculated that consumers attach importance to the shopping experience. It is a common phenomenon, and the trend of "enjoying service" is spreading across the country.

Behind the popularity of JD.com's 11.11 this year, it also reflects consumers' demand for diversified insurance services. In the future, JD.com's insurance sector will continue to integrate insurance business, insurance agency and insurance brokerage intermediary business. Based on digital and intelligent technology, it will make full use of advanced technology to gain timely insight into users' risk needs, and provide customized and refined insurance products and insurance solutions. , continue to optimize the service model and efficiency, and spare no effort to protect consumers' real, worry-free and assured shopping experience.